Date: September 21-24, 2005
Venue: Boracay
Chairperson: Michelle V. Grejaldo
Theme : “Sustainable Tourism Development through Excellence in Governance”
Speakers:
Engr. Susan Trinidad
Executive Director
Boracay Foundation, Inc.
“Future of Boracay: The View of the Boracay Foundation,Inc.”
Message from Mr. Joseph Ace H. Durano
DOT Secretary
To be represented by Ms. Judith Icotanim
DOT Regional Field Officer
“Marketing Strategies for Boracay”
Ms. Sandra Leong Sweet Ee
Manager
Singapore Tourism Board
“Destination Marketing: the Experience of the Singapore Tourism Board”
Dr. Leonardo Anthony Dioko
Academic Coordinator
Tourism College of Macau
“Global Best Practices in Eco-Tourism Marketing Communication”
Mr. Raul Castro
Vice-President & Executive Creative Director
Lowe Lintas
“Successful Strategic Planning and Effective Creatives”
Mr. Third Domingo
Creative Director
Jimenez Basic Advertising
“Advertising Creatives and Strategies”
