AdCamp started on 2000. A practicum for the course BA 172 or Integrated Marketing Communications, it is a yearly event organized by the BSBA Marketing Senior Class of the UPV College of Management and the UPV Marketing Society, Inc.
The annual campaign focuses on a unique topic wherein schools and businesses are invited to be part of a 3 to 4-day forum.
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Wednesday, September 22, 2010
What is ADCamp?
Advertising Campaign (ADCamp) is a short-term yet highly intensive seminar workshop aimed to expose Marketing and Mass Communication students to the real world of advertising as taught by real practitioners of the industry. Ad Camp endeavors to teach the participants the fundamentals of advertising as a vital tool in production, mass communications and marketing with direct references to print media, broadcast media, field and outdoor media, direct transit and personal media.
ADCamp is organized yearly by the senior students of the College of Management of the University of the Philippines in the Visayas.
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ADCamp is organized yearly by the senior students of the College of Management of the University of the Philippines in the Visayas.
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