Date: September 22-24, 2004
Venue: SM City Cinema 7, Iloilo
Chairperson: Rhea Andrada
Concept: Great Power, Great Responsibility - Advertising and Corporate Social Involvement
Mr. Mario Deriquito
Director
Social Development Center, Ayala Foundation
“What is Corporate Social Responsibility: What’s in it for you?”
Mr. Bong Osorio
President
CAPRI
“How Advertising Professionals Practice Corporate Social Responsibility”
Mr. Hans Lopez-Vito
Strategic Planning Director, McCann-Erickson Philippines
“Successful Strategic Planning”
Mr. Third Domingo
Jimenez Basic
Platinum Awardee in the 18th Philippine Advertising Congress
“Effective Creatives”
Ms. Hermie De Leon
Managing Director
Media Direction Philippines, BBDO Guerrero Ortega
“Media Strategy: New Realities in TV, Radio, and Print”
Mr. Lloyd Tronco
Media Strategist
UniversalMcCann Philippines
“Media Strategy: New Realities in Out-of-Home Advertising”
Mr. Kevin Khoe
Chief Executive Officer
Yehey.com
“Media Strategy: Internet and New Media Advertising”
