Date: October 2-4, 2002
Venue: CAP Development Center
October 5, 2002 @ Vega Bar and Restaurant
Chairperson: Demy A. Dorado
AdCamp 3 is a short-term yet highly intensive seminar-workshop aimed to expose Marketing and Mass Communication students to the real world of advertising as taught by real and skilled practitioners of the industry. AdCamp 3 endeavors to teach the participants the fundamentals of advertising as a vital tool in mass communications, productions and direct marketing with direct references to print media, broadcast media, field and outdoor media, transit and personal media.
Along with these references, the various devices, techniques, and principles employed will be taught. At the end of the AdCamp 3, the participants will produce full-blown TV storyboard, radio, print and out-of-home advertisements for the clients.
Speakers:
Emily A. Abrera
Chairman and Chief Executive Officer
McCann-Erickson Philippines
Gerry Magnaye
Owner and General Manager
Adfarm Studios
Lloyd R. Tronco
Out-Of-Home Media Strategist
UniversalMcCann
Rene “Jing” A. Javier
Freelance Radio/TV Commercial Producer
Lisa “Jigs” Javier
Participating Schools:
Xavier University – Cagayan de Oro City
UPV Miag-ao– Broadcast Communication Majors
