Advertising Campaign (ADCamp) is a short-term yet highly intensive seminar workshop aimed to expose Marketing and Mass Communication students to the real world of advertising as taught by real practitioners of the industry. Ad Camp endeavors to teach the participants the fundamentals of advertising as a vital tool in production, mass communications and marketing with direct references to print media, broadcast media, field and outdoor media, direct transit and personal media.
ADCamp is organized yearly by the senior students of the College of Management of the University of the Philippines in the Visayas.
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